Case Studies

Veridian Credit Union Case Study

Veridian Credit Union® is the largest credit union in the state of Iowa and among the top credit unions in the United States. It has assets of over US$1.5 billion, a member base of over 152,000, 24 branches and 46 ATMs. Founded in 1934 as the John Deere Employees Credit Union, it adopted the name Veridian Credit Union in 2006. Today, Veridian is a full-service financial institution offering its members a broad range of products and services, including credit cards, checking accounts, savings accounts, loans and online banking.

Veridian’s status as a credit union means that it is a not- for-profit organization, owned by its members rather than shareholders. Its main objective is therefore to service its members and their families by offering a variety of no- or low-cost services, low loan rates and higher savings rates. Read More »

First Reliance Bank Case Study

Founded in 1999, First Reliance Bank has grown to become one of the top twenty banks in South Carolina. It was included in the top 25 fastest growing companies in South Carolina, four times in succession—the only organization ever to be honored in this way. In 2006, 2007 and 2008 the bank was recognized as one of the best places to  work in South Carolina by the SC Chamber of Commerce. Today, First Reliance has assets of $637m, employs over 150 associates and has six branches with another under construction.

First Reliance’s official strategy of being “Easy to Do Business With” has earned the bank a remarkable customer satisfaction rating of 97.3%. This strategy is based on innovations such as extended opening hours and a commitment to offering the highest levels of service that meet the needs of its customers. Read More »